Hoot
2019

Hoot

Hoot is an e-commerce start-up under the Pittsburgh Fellows program designed to help homeschooling families buy and sell used books, curricula and other education materials directly from other families.

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Background:

Hoot is an e-commerce start-up under the Pittsburgh Fellows program designed to help homeschooling families buy and sell used books, curricula and other education materials directly from other families.

Challenge:

With the growing homeschooling market and e-commerce giants, Hoot wants to differentiate itself via unique product offering and marketing.

Methodology:

Discoveries:

Through our research, we found that currently the e-commerce giants and big homeschooling NGOs are dominating the market. Considering Hoot’s limited technological resources and market presence compared to the competitors, simply branding Hoot as a marketplace might not be effective to gain additional customer base. To stand out from the rest booksellers and homeschooling start-ups, it would be best for Hoot to leverage its focus on community, branding itself as a homeschooling hub.

Our Impact:

UCC provided Hoot with targeted market research, specific marketing techniques, and digital plans to transform the website into a homeschooling resource hub, along with projections of potential revenue streams.