Your Local Cousin
2018

Your Local Cousin

Your Local Cousin is a travel startup based in New York that connects potential clients with indigenous natives to provide either remote or in-person tourism consulting services.

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Background:

Your Local Cousin is a travel startup based in New York that connects potential clients with indigenous natives to provide either remote or in-person tourism consulting services.

Challenge:

While their online platform is currently very successful, YLC wants to branch out and partner with hotels to offer their tours to a larger customer segment.

Methodology:

Discoveries:

We discovered that as of now, most hotels either outsource their tours to third party companies or only offer extremely expensive tours in-house. We also discovered that different travelers have very particular tastes in tours, and that it would be in the best interest of hotels to cater their portfolio of tour offerings to the demographics of their customers.

Our Impact:

We presented our client with a deliverable and a presentation, highlighting our research methodology, observations, and recommendations. Our main goal was to arm our client with a customer acquisition strategy to deliver to hotels when setting up a partnership. The main points of the pitch included specific marketing techniques, the competitive differentiators of her offering, and an understanding of the current hotel tour landscape.